Interviewed by Lisa Holloway
This article originally appeared in Latest7 magazine.
This week I met up with Martin Tibbetts and Mark Hobrough. This duo used to run the very successful Revolution Promotions throughout the 90’s: Mark was MD and Founder, Martin was General Manager. Together they set up the UK’s first independent street promotions team. Revolution was utilised by all UK major labels and most indie labels. They had a star-studded client base: Muse, Feeder, Oasis, Robbie Williams, Radiohead, Moloko, Fat Boy Slim, Placebo, The Verve and loads more.
And now they’re back with a promotions and marketing consultancy - 1917 – the year of the Russian Revolution. “We want something more focused, more of a boutique so we can work with a smaller number of artists in more detail, and we aim to come up with new ways of raising band’s profiles to reach new audiences,” Martin told me.
I asked Mark who their new clients were: “Sony BMG contacted us about the new Clash Singles Box Set. It was excellent to kick off the new company with that.” 1917 wanted to do something memorable and creative, that people would enjoy, so they came up with the idea of putting on an exhibition in Brighton of the Clash’s original sleeve artwork. It attracted a good turnout of fans, bands and local music industry.
They have also partnered with Rounder Records (no – not the excellent record store in the Lanes, but one of the US’s biggest indie labels) working across their roster to raise the profile of the artists on the label with targeted promotions that provide a different slant from the usual way of doing things. This is a fantastic opportunity, with Rounder specialising in American roots music of all kinds, including Bluegrass and old-time Country: artists ranging from Mary Chapin Carpenter, Alison Krauss, Madeleine Peyroux to all the Jamaican Studio 1 records, including the earliest Bob Marley recordings. Martin says: “Rounder has a slightly older audience, but then we’re getting older and losing our teeth, so we want to focus on things we like.” At the moment, they are busy promoting Nanci Griffith’s new album ‘Ruby’s Torch’ also on the Rounder label.
They manage artists too: alternative folk rockers Viarosa, powerpop punk band Teasing Lulu, pop, a’capella, blues band Cordelia Fellowes & Co and Emma King, who, according to Mark is “a very talented singer-songwriter who has a phenomenal voice with a country edge.” I caught Cordelia Fellowes and Teasing Lulu at this year’s Brighton Live and was impressed with both acts. Last week Teasing Lulu released a song on www.daddyfresh.com called “The Ex Factor” which will be in a horror movie called ‘Reverb’. The Stranglers’ bass player, J J Burnel is producing Teasing Lulu’s latest album, which should be finished and ready to be purchased in time for your Christmas stocking.
If you are interested in working with them, email revolt@1917corp.com with some info about your act or label, or if you want to have a listen to the music mentioned here, look up myspace.com/1917corp. 1917 certainly know what they are talking about.
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